“Here Soon” is a series that transposes reality from everyday city life into the aesthetic of these fictitious representations. In contemporary cities, we can see more and more architectural visualisations, which aim to showcase high-quality real estate projects.
These computer-generated images, posted on construction sites, have inherited their codes from marketing strategies. Real people take the place of cut-out characters culled from image databanks, and ordinary old-fashioned housing replace futuristic architecture projects.
Yet the presence of the local residents calls attention to their singularity, their paths, and their relationship with their surroundings. The frame leaves space for writing on the walls, laundry hung out to dry, abandoned objects, trash – everything that bears witness to a civilisation that has left its mark on the place that it inhabits. Therefore, the emergence of a concrete memory of places contradicts the universal and potential value of images made by architects and town planners.