Indonesia is the fourth most populous country in the world with 237 million people. According to the World Bank, more than half of the population is considered middle class, and only 0.2 percent is considered rich.
During the Asian Financial Crisis of 1997, Indonesia’s economy plummeted to its lowest level. After a decade, the country’s economy has not merely revived but has transformed into one of the major global players.
Indonesians would earn, on average, USD 3,000 per capita by 2020 as predicted by a major bank report. The current GDP has now grown exponentially to USD3, 700.
The Indonesian middle class, the largest population of such in South East Asia region, is changing the face of the country with their lifestyle, consumption trends and new popular cultures that were unimaginable five years ago.
This project follows how the middle class lives their lives, spend their money and follow the example led by the rich – to live a first-class life.