2012

Lucía Herrero
Tribes


This series talks about the human condition as they are on a peaceful holiday, their pride to be there, their honesty and vulnerability. Groups of families and friends had set themselves by the sea, equipped to spend a day in the sun. All this, harmoniously juxtaposed, seems to reveal through humour, colour and tenderness, the profundity of a society.
Tribes is a social analysis, a raw portrait of the occidental society. On the one hand it talks about the middle class suffering from an identity crisis created by the current economic situation. These images make us wonder what is changing and what will remain. On the other hand, they challenge today’s concept of beauty. The photographs were taken along thousands of kilometres of the Spanish coast and people were asked to participate in situ. It is both anthropological and travel photography with a social statement, inspired by the studio portraits of ancient tribes who proudly posed in traditional costumes next to their prized possessions. The lighting and the theatricality of the groups add an element of fantasy to the portraits of real people in their natural surroundings. The artist refers to this way of social photography as Antropología Fantástica.

About the Artist
Lucía Herrero (Spain, b.1976) born in Madrid, Spain, studied Architecture, Photography, and Physical Theatre. Her photographic works have won awards including 
SFR Jeunes Talents, Prix Exchange of Boutographies, Coup de Cœur at Rencontres d’Arles 2011, International Loupe Awards, IPA 2011, PixMO, or Sony World Photography Awards in the “Photojournalism and Documentary/People” category, Terry O’Neal and IPA (Internacional Photography awards), and selected for the group “Discoveries PhotoEspaña 2010”. Her works have been exhibited around the world including the Photography Festival of Pingyao (China), Rencontres d’Arles, SCAN Festival in Tarragona (Spain), Festival Lille 3000, SONY WORLD PHOTOGRAPHY AWARDS winners’ exhibition at Chelsea Museum (New York), and Somerset House of London, Fotoseptiembre Festival (Mexico), Belfast Photofestival, Rencontres Photographiques de Montpellier, Central exhibition hall “Menege” in St. Petersburg, Lensculture-Splashlight Studios (New York). She developed Antropología Fantástica, an approach to social photography, documenting portraits of real people with elements of drama and fantasy, where the subjects interpret themselves as she positions them.