In this series of 30 constructed self-portraits Moreno responds to found texts on gay and queer hook-up sites.

The artist obsessively scours apps and websites for adverts which are notably specific and which are within the scope of their physical characteristics. They then take the text of the advert – which becomes the title of the picture – and attempt to create an “ideal” response to it through self-portrait.

Acting as stylist, set decorator, subject and photographer, each image is made on a shoe-string budget in a corner of their flat.

Moreno is in recovery from a body dysmorphic and eating disorder, and the project originated as a way of addressing the crisis of being photographed and of seeing themselves.

Moving beyond the psychotherapeutic, the series explores how queer masculinities are performative, codified, and unstable constructions, rooted in material and digital cultures.


About Artist

Mitchell Moreno (they/them) grew up in Leicester,UK, and studied at Cambridge University and the Royal Academy of Music. They then worked for a decade in theatre as a performer and director, before shifting their practice to photography from 2017. Their work explores the construction of gender, the queer gaze, and the psychotherapeutic scope of the creative process. They support themselves by working as a builder and decorator, and this along with their working class politics crucially inform aspects of their work. 

They were a selected solo artist for the Copenhagen Photo Festival 2020, but the physical exhibition was cancelled due to Covid-19. Their work has been shown at the National Portrait Gallery as part of the Taylor Wessing Prize, Portrait Salon at the Royal Photographic Society/PhotoNorth,and PhotoLA, and has been published by Photomonitor and the BJP. They were the winner of the Photofusion Select Award 2018.


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